Marine Produce Australia

Industry  Corporate / Food + Beverage
Scope  Print / Art Direction / Copywriting
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Recognised as the best quality farmed barramundi in the country by wholesalers, retailers and chefs, MPA’s Cone Bay Ocean Barramundi is a flagship Western Australian seafood. WA’s largest supplier of any fish caught or farmed in the state to the rest of Australia, the company sought a prospectus design to appeal to the market for expansion investment.
 

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The significant strength of the offering, a combination of an iconic product with stunning imagery of the rugged north west location of Cone Bay begged for a solution that really showcased the power of the offer. Using bold typography and strong headlines combined with subtle patterning and metallic finishes, we set about structuring the offer in a clear, engaging and enticing way. The end result was embraced by the company and used in application to their online presence as well.

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"The work Firstnature did to showcase the appeal and strength of our company's offer was beyond our expectations. We loved it and as a result, it helped form part of our broader visual brand going forward and inspired our online presence. Masterful!"

Miles Kennedy, Chairman

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