Violetta Salon de Beauté

 Industry  Beauty
Scope  Brand Creation / Brand Strategy / Website / Print / Signage + Space / Copywriting

Violetta Salon de Beauté

 Industry  Beauty
Scope  Brand Creation / Brand Strategy / Website / Print / Signage & Space / Copywriting

Violetta

 Industry  Beauty
Scope  Brand Creation / Brand Strategy / Website / Print / Signage & Space / Copywriting
violetta_signage_day

Local beauty entreprenuer Violetta had run her Cottesloe salon for 26 years. Well regarded, the salon had a loyal following of repeat clientele, many of whom were in the middle to upper income bracket.

Although her reputation proceeded her, she needed to grow her business and attract and retain the best staff. The salon and her brand had grown dated and in great need of refreshing and repositioning, to more effectively respond to industry innovations, market expectations and increasingly savvy competition. 

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Our aim was to create a brand that accurately reflected the unique nature of Violetta as one of Perth’s leading salons in experience, expertise, look and feel. At the time we came into the picture, Violetta had already enlisted a shopfitter to renovate the salon interior. The plans didn't exploit the potential from an aesthetic or experiential point of view, both of which are key in the beauty industry. We recommended changes and greatly expanded the reception, lounge and sales area to improve street impact and to create a more sophisticated offering that would better appeal to her market.

The colour scheme and detailings throughout the brand give a nod to the the art-deco era building that houses her salon. A neutral base palette with gold and black accents, Tom Dixon lights, Deco plaster mouldings, patternings and finishes were all employed to enhance a 'luxe' yet restrained and elegant feel. Treatment rooms were tastefully fitted out in neutral tones to create cohesion throughout the various spaces.

The visual brand was based around bold, contemporary typography, that speak of confidence and elegance again with a modern nod to Art Deco influences. We repositioned the salon as a 'Salon de Beauté' - the more European feel referencing Violetta's heritage and the strong relationship she had created with some of Europes leading beauty houses as a point of difference. Paired with luxe beauty imagery, patterning and finishes, the overall result brought the Violetta brand back to the top of her field, where she belongs!

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