A visionary and vanguard in beauty

AACDS

Client Australasian Academy of Cosmetic Dermal Science
Industry Education / Beauty

AACDS is the Australia’s first and premier college for education and training in the fields of dermal therapies and cosmetic nursing. We worked with AACDS from their inception to develop a brand that would not only reflect the professional culture of the college, but would help them to distinguish themselves within a market that surprisingly, back then, offered little in the way of sophistication.

From humble beginnings, starting up in a room in a plastic surgeon’s clinic to now; a national organisation with their headquarters in a large CBD building, AACDS is the visionary and vanguard of a now well established and thriving training industry.

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Across all brand touchpoints, we worked to reflect a high level of excellence and professionalism including art direction of photography to depict the various courses offered. AACDS is an inspiring story and offer which we were proud to share and support them on.

The success of AACDS led to the acquisition or establishment of sister educational institutes in beauty therapy and specialist make-up and the formation of a parent administration company... all of which utilise branding by us! We developed branding for each company that appealed to their various market segments whilst looking like part of the group.

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"Steve and Gen at First Nature have been our designers for over a decade. They have been instrumental in building the brand of what was once a very small business to now a large business with a nation-wide recognised brand. Upon viewing the initial brand design, Firstnature gave me the confidence and the inspiration to grow my business beyond what I thought what possible. I’m very appreciative to Steve and Gen for all they’ve achieved for my company."

April Jorgensen, Director, Niche Education Group

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Scope

Branding & Strategy
Signage & Space
Digital & Socials
Print
Photography
Copywriting

Objectives met

Creation of brand and applications assisting the company to go from startup to internationally recognised teaching organisation.

Development of branding to allow for company structural changes and addition of new schools in specialist make-up and beauty therapy.