As We Are
Industry Arts / Community + Not for Profit / Events + Tourism
Scope Rebranding / Website / Print / Promotion / Sponsorship
With its mission to develop and coordinate opportunities that recognise the intrinsic value of artists who have an intellectual disability, As We Are required a strong, contemporary brand to communicate their initiatives, elevate awareness and appeal to needed sponsors.
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Opportunities to recognise the important contribution these artists make to society were created through art awards and exhibitions, art advocacy and education, and artistic skills development.
Inspired by the creative expression of the artists and a belief in equal opportunities, their flagship annual art award and exhibition and has grown to become a prestigious and significant event on the WA arts calendar.
We were honoured to be invited to help rebrand this inspiring initiative, and developed a bold brandmark and collateral materials across a number of touchpoints to explain the organisations purpose and showcase the amanzing work. For the 2013 event, we commissioned striking, heroic portraits by Robert Frith of Acorn Photography of some of the contributing artists that we then partly concealed by the brandmark to challenge and intrigue the viewer in a message of non-judgement.
Our contribution over a number of years was made in the form of part sponsor, in support of a very important forum for expression, recognition and inclusion and an amazing organisation!
"Firstnature’s design work for As We Are has ensured the professionalism of the organisation and greatly contributed to the increased profile and recognition of the initiative."
Susie Waller, Coordinator
As We Are aims to bring joy and wellbeing to the lives of artists who have an intellectual disability and those who are part of the experience. We've been honoured to be a sponsor of and witness to this aim truly being achieved.
