Elevating the everyday with flowers

Bell Art Homewares

Client Bell Art Australia
Industry Arts / Retail / Tourism

One of the most popular ranges of Bell Art products are its homewares. Australian natives bring a beautiful authenticity and sense of connection into our homes and have a timeless appeal both here and abroad. Over the years we have developed a range of dining accessories, tea towels and serving trays with the Bell Art team - with some designs standing the test of time for over 20 years. Now there's a solid ROI!

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One of the loveliest compliments we receive is of customers purchasing our designs and instead of using them as a tea towel or placemat, framing them! Such is the beauty of both Meryl Bell's work and Australian flora. Discover more about Bell Art homewares products here and learn about the other projects we produce for Bell Art here.

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"I'm framing it. It's just too beautiful to be a tea towel. It's great fabric though. It would be a wonderful tea towel but I can't do it. It's too pretty!"

Andrea C, customer

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Scope

Research & Development
Curation
Product Creation

Objectives met

Creation of successful ranges of tea towels, tray designs, placemat and coaster sets.

Maintenance of the company's objectives to produce functional, lightweight and affordable items of beauty appealing to locals and tourists alike.

Repeat production of same designs  - some over 20 years - that has resulted in fantastic profitability on original investment.