Bourkes Real Estate

Client  Bourkes
Industry  Property + Construction

Owner of an established Perth real estate firm, Alan Bourke came to us with a great deal of energy, enthusiasm, experience and industry knowledge. Problem was, his brand wasn't communicating any of these attributes, so his business wasn't reaching its true potential.

We set about to change all that and take his company from average to the industry leader they sought to be, but even we didn't expect the profound impact that the work we did, would have!

We renamed, repositioned and redesigned almost all touchpoints of the brand and created a brandmark which references the asterix once traditionally used to highlight newspaper listings along with other positive star and focal point associations. The new brand established an energetic, friendly and warm personality, accurate to the values and nature of the company's business philosophy, staff and founder.

The positioner, 'Enjoy the Experience' was created to further the positive vibe, and also nod to the hefty experience of the staff. New for sale sign and vehicle designs had a major impact on brand recognition and a series of illustrative icons furthered the brandmark style.

Another key differentiator that we brought to the fore was the significant volume of advice and knowledge Alan had to impart. Alan had penned an impressive array of literature that held much promise to be valuable sales tools however were poorly presented. We developed a new approach as a series of booklets that made for a more pleasurable read and showcased the versatility of the brand we’d created.

Working with the late great copywriter Steve Browning, the information was represented in a more engaging, friendly way with a good dose of wit which we knew would be key in making the messages more memorable. These booklets are a value-adding tool that quickly became a popular must-have item for clients.

"I've received so many positive comments as to how fresh and vibrant the new look is... even our competitiors begrudgingly approve of it! It's also uplifting for our staff, who say it has re-energised them. Your comments and guidance have always been correct and for that I thank you. I am wholeheartedly recommending Firstnature to others I meet."

Alan Bourke, Principal

We also encouraged greater CSR, in looking at how they could make a difference in the area of homelessness. Given their line of business, we suggested the synergy with that need was evident, and we're pleased to see that ever since, the staff at Bourkes volunteer and actively engage not only in this area but a number of others to give back to those in need. Fantastic stuff!

The end result is a brand that Alan and his staff and clients absolutely love and speaks to their vibrant, positive and friendly approach. It elevated the status of the company significantly, with brand recognition soaring. In the year after the new brand launched, Bourkes saw unprecedented growth, with staff required to service the business doubling to nearly 40. And if that’s not good enough this all culminated in the company winning the prestigious 2013 REIWA Large Agency of the Year award. A brilliant result and well deserved!

Scope

Branding & Strategy
Print
Signage
Digital
Press Advertising
Livery

Results