Created to be an approachable, unpretentious and distinctive range of wines, our brief was to attract the sophisticated consumer driven by quality not price whilst conveying the idea of the grove of trees on the property after which the winery was named.
We created a striking, decorative illustration and knowing they had dogs who would guard the vines by chasing the birds around, there was no way as avid dog lovers, that we were not going to get a dog in there somewhere. Classic cues paired with contemporary typography, Chapman Grove has since gone on to gain much broader distributorship including beverage giant, Dan Murphys, and have collected a whole swag of awards along the way!
These guys also produce Dreaming Dog wines (yep, more dogs) and the highly awarded Atticus Wines. We designed both of those labels too, so do check them out!