A bold brand for a bold talent

Daniel Lomma Design

Client Daniel Lomma
Industry Property + Construction

When building designer Daniel Lomma came to see us about his brand, his was a classic case of massive talent but little to no recognition of his great achievements. We wanted to do justice to his work with a bold yet simple brand system that could allow his work to speak for itself. The warmth of deep orange as his signature colour echoed his warm personality and set him apart from the ubiquitous blacks and greys traditionally used by architectural firms.

Daniel has since progressed to feature as winner of an impressive list of awards with his work featured in state and national publications. 

View Daniel's site

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We used typography as a dynamic architectural border which speaks of the 'space between' and changes as the media allows. This dynamic ,adaptable approach is reflective of Daniel’s lateral and thoughtful view to creative problem solving. As Daniel explains:

"My aspiration is to transform your dreams into reality by creating a personalised and exceptional custom home that perfectly aligns with the unique conditions of your block or existing dwelling."

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"We wanted a complete image overhaul for our design business and our first impression of Firstnature was of professionalism and enthusiasm. We trusted that Steve & Gen understood what we needed and we weren’t disappointed! They collaborated with us and we felt our input was valued and considered throughout. We would highly recommend them to anyone."

Daniel Lomma, Owner

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Scope

Branding
Digital
Print
Press Advertising
Signage

Objectives met

Creation of a unique brand elevating Daniel’s name while acting as a dynamic and adaptable graphic device.

Portfolio site allowing Daniel’s work to shine.

Strong, easily recognisable building site signage.