Di Prinzio were far more than what their existing identity presented them as. Passionate about the Mandurah region of Western Australia and absolute experts in its property market, they're also passionate about life, family and honest, down to earth service. Their warmth, attention to detail and genuine care set them apart.
We created a brandmark inspired by the idea of a family 'crest', with references to their industry and Mandurah and a suite of other visual assets including a bold, distinctive colour palette, bespoke real estate icons to match the new brandmark style and a geometric pattern that featured throughout various applications and was adapted to illustrate Mandurah's famous canal region as a decorative graphic. Interiors were fresh and welcoming and language and tone aligned with their conversational yet professional style. Throughout the process, we worked closely with them across all touch points to ensure an authentic interpretation of their unique personality, right down to suggesting the Italian scooter they use to visit nearby clients and totally backing their idea of the barista quality coffee they offer so their clients and visitors can experience a little of the authentic 'Di Prinzio family hospitality'. What's not to love?
The result has translated into a great success for them in a challenging market by portraying their story honestly and with power, making them visible, unique and understood. A team that couldn't be more deserving, or nicer. Thanks guys!
Beth Di Prinzio, Owner
Jules Di Prinzio, Owner
Candice Di Prinzio, Licensee