Frankland Estate's winemaking focuses on complexity, elegance and a sense of place - a more mature approach now being embraced by other contemporary premium Australian winemakers for whom ‘restraint’ is no longer a dirty word. Their offering, like their visual brand, has developed and matured over the decades to command respect across the world. It's a fantastic story of forging your own path, tenacity and staying true to your vision.
With a revised brand and tier strategy agree upon and in place, we developed a modernised version of their iconic entwined roses logo which was inspired by the winery’s organic pest-control practice of planting roses at the end of each row of vines.
We then elevated the labels further by expanding on the concept of the roses and other aspects of the property's natural environment that also farms sheep and olives. Illustrations helped frame the product offering, promote the organic nature of the wines and the ‘gothic’ aspect of their brand further. The result increased the mystery and sophistication of the offering, tying in with the remoteness of their location and pristine environment.
The new packaging received much praise across their various local, national and international markets, and has assisted the winery in gaining access to new markets as well. Across the product range, the following results were achieved: Estate Grown wine prices increased by 66%, Single Vineyard wines increased by 20%, Smith Cullam a new label entered the market at $60/bottle and Olmo’s Reward wines, increased their price by 212%!
Hunter Smith, Owner & Winemaker
Robert Parker Jnr