Multifaceted branding with clarity

Lucapa Diamonds

Client Lucapa Diamond Company
Industry Mining + Resources

Our brief from Lucapa was to create a visual identity for the then diamond explorer that would continue to work hard as the company evolved into a diamond mining and development company. In an industry full of tacky cliched diamond logos we were determined to create a result that would be noticed and stand the test of time as the company evolved.

We designed a logo based on an abstract ‘L’ for Lucapa and the facets of a diamond seen in profile. A bright, distinctive colour palette reflects the dynamic and ambitious nature of the company while refined and delicately handled applications ensure credibility and professionalism.

Lucapa_brandmark
lucapa-stationery
lucapa-bc2
lucapa_annual_report_2013
lonrho-ar_2011_cover
Lucapa_ar_spread
lonrho-ar_2011_4

"Firstnature have an awareness of the big picture whilst paying attention to every small detail. I couldn’t recommend them enough. Thanks for nailing it again guys!"

Miles Kennedy, Chairman

lonrho_ar_cover_2012
Lonrho-ar_spread_2012-1
Lonrho-annual-report-2012-3
Lonrho-annual-report-2012-4
Lonrho-annual-report-2012-2
Lonrho-annual-report-2012-5
lucapa_hard-hat-1
lucapa_vehicle
Scope

Branding
Print
Livery

Objectives met

Branding with vision for the future that successfully saw the company move from diamond explorer to miner and producer.