When MRCC approached us to create its brand identity & original packaging, we knew that a large part of their success would depend on our solution. We had to create something that would be strong, instantly recognisable, flexible, cost effective and fun. Oh, and easily embossed into chocolate...
The packaging was designed to incorporate large numbers of product varieties and was hugely successful in that they were designed to have maximum shelf impact and look expensive while actually being very cheap to produce. The generic base pack design enabled chocolate varietals to be added or removed with negligible cost. A customised MRCC font added personality and propriety to the overall brand. As this was a startup with limited funds, the packaging was also designed to be a powerful and inexpensive in-store presentation. So useful, popular and appealing was our solution, that the identity and core product packaging is still in use and mostly unchanged after 20 years and plays the major role in branding and decorating the interior spaces of their factories and concept store.
Now that's a testament to the fantastic value and real return on investment in good design our clients enjoy, and a delciously appealing success story if there ever was one!
Martin Black, Co-founder