A brand made fit for investment

Marine Produce

Client Marine Produce Australia
Industry Corporate / Food + Beverage

Recognised as the best quality farmed barramundi in the country by wholesalers, retailers and chefs, MPA’s Cone Bay Ocean Barramundi is a premium Western Australian seafood. The largest barramundi producer in Australia, the company sought a prospectus design to help with its aims for expansion.

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The significant strength of the offering, a combination of an iconic product with stunning imagery of the rugged north west location of Cone Bay begged for a solution that really showcased the power of the offer. Using bold typography and strong headlines combined with subtle patterning and metallic finishes, we set about structuring the offer in a clear, engaging and enticing way. The end result was embraced by the company and used in application to their online presence as well.

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"The work Firstnature did to showcase the appeal and strength of our company's offer was beyond our expectations. We loved it and as a result, it helped form part of our broader visual brand going forward and inspired our online presence. Masterful!"

Miles Kennedy, Chairman

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Scope

Prospectus Design & Strategy
Copywriting

Objectives met

Powerful typography, photography, layouts, diagrams and graphs tell the Cone Bay story in a clear and engaging way elevating the company and its offer.

Design elements we introduced for the purpose of the prospectus were subsequently adapted to become part of the company's marketing, resulting in significant additional ROI over many years.