Ora Skin

Client Ora Skin
Industry Beauty

Located on a busy suburban road, North Perth Beauty, a well-established clinic, needed to elevate and refocus its offerings to stay ahead of competitors. We collaborated with industry leader Donna Kellett to strategize her next move, leading to a complete renaming and rebranding of her business.

Transitioning the clinic's focus to specialize in skin revision, rejuvenation, and age management, alongside paramedical skincare prescriptions, was a fundamental decision. The new name, "Ora," was inspired by the concept of an "aura" of beauty and acknowledges Donna's Kiwi heritage.

Visit Ora Skin here

The word Ora has many meanings including health, vitality, happiness, life, wellness and light. Our aim was to set the clinic apart from competitors by emphasizing natural results and the inherent beauty boost that comes from having confidence in your skin - one that comes from within and expresses itself with a healthy glow, regardless of age.  

The use of circular shapes and intricate background patterns reinforced the ‘O’ in Ora, symbolizing detail, precision, finesse, and cellular-level patterning while moody floral images add drama and reference the natural treatments. Candid shots of people in natural light convey the essence of Ora – beauty and confidence that come naturally.
A classic black and white palette was chosen for its sophisticated simplicity, used across all brand materials. The service guide, created as a stylish, pocket sized guide, serves as a desirable take-home item and an effective sales tool, reflecting the overall elegant approach.

The transformation that Firstnature created for my business into Ora Skin has been fantastic. Their vision and guidance across all areas of the brand and its implementation is first rate, as is their attention to detail. They understood my needs and found an innovative and beautiful solution. 

Donna Kellet, Owner

Scope

Naming
Branding & Strategy
Digitals
Print
Promotion
Signage & Space

Objectives met