We paid homage to the Vietnamese culture in the form of an custom mural illustration which was utilised in a number of applications, from signage to business cards. Combined with strong modern typography and a fresh colour scheme to reflect the vibrant, fresh flavours of the cuisine. For the interpretation of the brand into its Enex 100 food outlet, we collaborated with a local artist to create a key signage element - a huge rosette of Asian spoons that echoes the floral graphics in the mural. Great fun to work on and it quickly became a memorable talking point for patrons.
If you haven't experienced the wonderful flavours of Yen's and her chef husband Tuan's traditional family cuisine, we strongly recommend you do! Head over to the site we did for them at phiyen.com.au and check out their huge menu of tasty offerings.
Yen Dang, Founder