Phi Yen
Industry Food + Beverage
Scope Brand Creation / Brand Strategy / Website / Print / Signage / Illustration / Photography / Copywriting
Phi Yen
Industry Food & Beverage
Scope Brand Creation / Brand Strategy / Website / Print / Signage / Illustration / Photography / Copywriting
Phi Yen
Industry Food & Beverage
Scope Brand Creation / Brand Strategy / Website / Print / Signage / Illustration / Photography / Copywriting
Phi Yen
Industry Food & Beverage
Scope Brand Creation / Brand Strategy / Website / Print / Signage / Illustration / Photography / Copywriting
A busy Vietnamese food outlet in a stylish CBD food market, and its original sister location and Northbridge institution, Phi Yen required branding which could adapt to and enhance both offerings. The challenge was to create an authentic Vietnamese feel with a contemporary twist as the menu is based around traditional family recipes.
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We paid homage to the Vietnamese culture in the form of an custom mural illustration which was utilised in a number of applications, from signage to business cards. Combined with strong modern typography and a fresh colour scheme to reflect the vibrant, fresh flavours of the cuisine. For the interpretation of the brand into its Enex 100 food outlet, we collaborated with a local artist to create a key signage element - a huge rosette of Asian spoons that echoes the floral graphics in the mural. Great fun to work on and it quickly became a memorable talking point for patrons.
If you haven't experienced the wonderful flavours of Yen's and her chef husband Tuan's traditional family cuisine, we strongly recommend you do! Head over to the site we did for them at phiyen.com.au and check out their huge menu of tasty offerings.
"Firstnature played an important role in helping my restaurant to expand into our second location. Their designs were very well received and I am very happy with their creativity, advice and service. I trust them to always do the best job for me."
Yen Dang, Founder
Phi Yen, which translates to 'little swallow' in Vietnamese, took its name from its amazingly energetic owner, Yen Dang, who was affectionately given the name when she was a little girl in Vietnam.
