Drilling down on the basics

RNI Branding 

Client Resource & Investment NL
Industry Mining + Resources

This Western Australian copper-gold exploration company required a bold, cost-effective brand solution that would appeal to the corporate market and have a serious, hands-on, no-nonsense feel. The identity takes its inspiration from drilling rigs and core samples. The diagonal line or ‘drill’ is employed as the cross bar of the ‘N’ and used as a graphic device unifying RNI’s communications. Job done.

rni_logo
rni_business_cards
rni_exploration
rni_vehicles
rni_ar_cover
rni_annual_report_6
rni_annual_report_1
rni_annual_report_7
rni_annual_report_3

"I have always briefed Firstnature and then left them to work their magic. I trust them totally to always come up with outstanding results." 

Miles Kennedy, Chairman

rni_annual_report_4
Scope

Branding
Print

Objectives met

Strong, recognisable cost-effective branding solution.

Increased cohesion across brand touch points.