Renewed energy for the global stage

Sandfire Resources

Client Sandfire Resources
Industry Mining/Resources

We've worked with Sandfire since the early 2000's and watched their rapid rise from junior explorer to burgeoning copper producer. In 2020 we were commissioned to audit the company's visual brand as they had implemented it, to ensure it aligned correctly with its desired positioning as a modern, progressive resources company on the global stage. Tasked to provide a fresh kit of tools to support and enhance Sandfire's vision for future growth and expansion - whilst retaining the logo we had created for them more than 10 years earlier.

Sandfire_Original_logo Sandfire_Brandmark

Sandfire brandmark - Before & After

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Sandfire_Brand_Colourways

We replaced Sandfire’s original metallic copper colour with vermillion to convey more excitement, energy and confidence. New colours inspired by the landscapes of the various operations complement and combine to create an earthy, modern and sophisticated palette.

Drawing inspiration from geological maps, we zoomed right into the logo to create a fresh look to applications that is bold and cohesive in its simplicity. The abstract graphic elements relating directly to the brandmark create an overall harmonious feel to the brand.

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Sandfire_Panel
Sandfire_Business_Card
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Sandfire_Report_Covers
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Sandfire_Tshirt_men

The end result has boldly positioned Sandfire as a modern, progressive global miner. From the original logo, the expanded brand is now befitting of a confident, established company poised for growth, adding significant value to shareholder and stakeholder experience.

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Scope

Brand Identity & Positioning
Brand Hierarchy
Annual Reports
Online Presentations
Templates
Print
Signage

Objectives met

Modernised and refreshed brand system whilst retaining original logo concept.

Increased flexibility and cohesiveness across all touchpoints.

Visual heirarchy defined for projects/operations.

Expanded depth of colour palette/secondary graphic elements.

Rationalisation of print and screen presentation design templates for ease of in-house use and replication.