Seashells Hospitality Group

Client  Seashells Hospitality Group
Industry  Events + Tourism

Seashells is one of Western Australia’s leading hospitality management companies specialising in 4.5 star self-contained accommodation. Their properties can be found in four stunning locations along the WA coast, each situated either on or close to the beach. In its 15th year of operation, they turned to us to rebrand, elevate and breathe new life into their company in an increasingly competitive market. Mission accomplished, and more than 15 years later, the Seashells brand has never been as strong or its brand more recognised and beloved as the go-to for a quintessential WA beachside holiday experience.

A unique ‘S’ insignia was created, forming the basis of the new brand identity and paying homage to the company’s original Nautilus shell symbol. We art-directed evocative and iconic imagery at all four locations with photographer Robert Frith, which has underpinned most of the company's promotions ever since. These images were combined with a fresh yet subdued base colour palette, warm conversational copy, and illustrations/graphic elements that provide a pop of colour and reference underwater or waterside themes.

This cohesive visual strategy conveys the perfect balance of luxury and friendliness, appealing to both existing and new markets. From locals and families to corporate travellers, couples, and tourists, all sectors responded very positively to the fresh changes, resulting in increased occupancy numbers and brand recognition.

Advertising campaigns, such as the popular "Double your Stay" promotion, further communicated the relaxed, fun yet sophisticated vibe that encapsulates the Western Australian beach feel. These efforts led to annual upticks in sales and frequent sell-out seasons at various destinations.

The fresh vibe and adaptability of the rebranding across diverse needs and demographics earned Seashells a finalist spot in the WA Tourism Awards. In the crowded and competitive hospitality market, we repositioned Seashells as Western Australia’s leader in self-contained waterside holiday accommodation, elevating their market presence with a distinctive new voice and revitalized brand identity.

"Seashells has worked with Firstnature since 2009 and they have become an extension of our business since that time. They have greatly assisted us over the years including our brand redevelopment, new products, advertising campaigns, marketing collateral and our website re-design.
We love their thoughtful approach, care and attention to detail and look forward to growing our brand with them."

Stephanie Lang, Marketing Director

Scope

Branding & Strategy
Advertising Campaigns
Copywriting
Website & Socials
Print
Signage
Merchandise

Objectives met