Leading a lunchbox revolution

The Well Nourished Lunchbox

Client Well Nourished
Industry Food + Beverage, Health + Wellbeing

This fully interactive eBook was created to not only be a guide for parents and caregivers to pack a delicious and nutritious lunch more easily and simply, but also for kids themselves to be able to do it. It's a book that we not only had a lot of fun designing but also continue to get a whole lot of value from for our own family!

Created by Well Nourished founder and naturopath Georgia Harding, this 150+ page book is the definitive guide for the exhausted parent who struggles to move away from standard sandwich fare and towards more nutrient-dense, creative and tasty tempters that are actually wonderful for anyone, not just school kids.

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We created a look and feel that has a very human element to it through hand drawn illustrations that punctuate the many wonderful recipes and healthful information Georgia provides. The easy to follow layouts and interactive elements help the viewer to navigate, explore and cross reference throughout, whatever age they may be.
Launched to great accolade, this best-selling ebook is available here. Trust us and all the reviews you can read for yourself, you'll love this book!

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"I have worked with the First Nature team to produce all my eBooks. The work they produce is simply stunning and I can’t recommend them highly enough. I know the success of my books is largely because of their beautiful design and layout."

Georgia Harding ND, Author & Founder, Well Nourished

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Scope

Branding
Digital & Socials
Illustration

Results

Well Nourished's most popular and most purchased publication.

Opened up new opportunities for print and publicity.

Significant increase in quality active subscribers, web traffic and social media following, now totalling over 140,000.