Up! was so named as a reference to its founder Dr Miles Upfold; we wanted to communicate the positive, energetic and friendly vibe he never fails to project and is committed to helping others achieve. Miles wanted to move beyond the typically bland image of chiropractic and reposition what chiropractic had to offer in a more sophisticated, contemporary, friendly and professional way.
Miles received fantastic feedback on his brand and approach since its inception in the mid 2000's and the brand continues to hold its own. Up! has grown to become an industry leader in reputation as well, with a grundbreaking emphasis on wellbeing workshops and a passion for spreading the message of living life up!
Miles Upfold, Owner