Whitehorn Polglase 

Client Whitehorn Polglase
Industry Corporate

When two of the friendliest, funniest and highly successful chaps in the financial planning sector saw what we did to transform their neighbour's brand down the road, they asked us to see how we could help in their endeavour. Little did we know then just how profound an effect we would have on each other...

Geoff Whitehorn and Greg Polglase offered a retirement planning service that was clever and specific in its appoach and highly effective in its ability to realise significant results for their clients. They'd won industry awards but their visual brand didn't match the quality of their service. We changed all that through the establishment of an engaging, stylish brand that focused on communicating their offering in a much more professional and sophisticated way. 

Whilst some pretty good jokes were had around the fact that visually we reduced the dynamic duo to being represented by two dots (but very stylish ones!), like the founders they were representing, those dots were integral to the overall visual language and used in everything from punctuation of headlines to light fittings.

We brought in copywriter Steve Browning into the mix to add further personality to the brand's messaging. We designed the signage for their existing Mandurah office and when the time came for expansion, their new Subiaco office interior and signage too

"Gen and Steve, thank you so much... your brand design is now a big part of my legacy... just brilliant!"

Geoff Whitehorn, Founder

Scope

Branding
Signage + Space
Print
Promotion 

Objectives met